This is LUKE.
LUKE is the world's first technical solution dedicated to the 'care label' problem.
LUKE removes the care label without damaging the textile.
LUKE precisely cuts and seals the seam.
Why LUKE?
Care labels cause tremendous annoyance to people. They are uncomfortable on the skin, and they are itchy.
And if you cut them out, the rest of the label frays or you cut into the fabric.
Last but not least: missing label means missing care info.
LUKE is also an app.
The LUKE app creates a digital twin of one's wardrobe and the data is available for a number of applications with just one "click".
The LUKE app launches as a companion for sustainable washing and aims to become an important pillar of a circular fashion ecosystem.
This is us.
We - Stefan & Christoph - have always been bothered by care labels on textiles.
Then, 2 years ago, we came up with the idea of a device that could remove the labels properly - without fraying them or cutting into the fabric.
For LUKE, we can finally combine our many years of experience in strategy and innovation consulting with software and hardware development.
Together with our partners, we can't wait for LUKE to hit the market in spring 2025.
Our partners
