The idea
Stefan's kids complain about itchy labels. He reaches for scissors… and realizes there has to be a better way.
We're Stefan and Christoph – two brothers who got tired of putting up with something everyone just accepted as normal. It started with a pile of laundry, a pair of scissors, and a better idea. Three years later, LUKE is here.
Between the two of us, we had exactly what it takes. Years of experience in strategy, innovation consulting, and software and hardware development. We knew how to build things. We knew how to bring them to market. And we had a problem worth solving.

Stefan's kids complain about itchy labels. He reaches for scissors… and realizes there has to be a better way.
Together with the industrial designers at Creaholic (Biel, CH), we develop the first prototypes. We file a patent application for our technology.
We launch LUKE on the Kickstarter crowdfunding platform. LUKE is pre-ordered from all over the world, and it becomes clear to us that we will bring the device to market.
Hardware is tough. And expensive… After many rounds of seeking investors, we’re successful and can enter the home stretch. We’re taking the path to industrialization with Busse Design from Ulm (DE). Step by step, the prototypes are turning into a mass-produced device.
3.5 years after the idea, we have LUKE in our hands and in the shipping